Market Shaping

Market shaping is the first strategy to embrace and exploit the truth about markets. It elegantly distils their complexity. And it shows how any firm can turn strategy on its head - by adapting the market to the firm instead of the firm to the market, opening up untapped value in the process.

The value market shaping unlocks defines strategy's new "main chance".

 

 
 

Our New Book

Business strategy has typically been what I call “me-centric”—the company is the center of the universe, defines its playing field based on static “core competencies,” and blithely marches forward. SMASH throws that model into the dustbin. Enterprises that thrive in tomorrow’s world will understand that they must imagine themselves as players in an ecosystem—success will come from simultaneously adapting to and proactively shaping and re-shaping their place in that dynamic ecosystem. This is a mind-bending book. The stakes for the enterprise are commercial life or death.
— Tom Peters, Co-author of 'In Search of Excellence'
 

 

Resource Library

Market Shaping Lab has a number of resources available for use.

Resources include:

  • Free chapter download from the newly released book SMASH
  • Educational videos related to market shaping.
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Latest from the Blog

 

 
 

Our Projects

SMASH - STRATEGIES FOR MARKET SHAPING (2017)

Hanken & SSE Executive Education’s multi-company consortium supporting Finnish companies to understand and influence their markets.

Participants: Aktia, Comptel, Huhtamäki, K. Hartwall, Normet, Tamro, Uponor; supported by Apple and IBM (2017, delivered in Finland, Singapore and USA).

 

IS NEW ZEALAND BETTING ON THE WRONG HORSE IN THE INTERNATIONAL INNOVATION RACE? THE IMPORTANCE OF MARKET INNOVATIONS FOR SMALL OPEN ECONOMIES, NEW ZEALAND, (2013-2017)

A NZ$700,000 grant from the Marsden Fund managed by the Royal Society of New Zealand for a three year research project. Comparative study of market shaping in Finland, New Zealand, Singapore and Sweden. Focus on creating policy recommendations for how to develop market-shaping capabilities in New Zealand.

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