Academic articles related to market shaping



Nenonen, S., Storbacka, K., & Frethey-Bentham, C. (2018). Is your industrial marketing work working? Developing a composite index of market change. Industrial Marketing Management



Nenonen, S., Brodie, R. J., Storbacka, K., & Peters, L. D. (2017). Theorizing with managers: how to achieve both academic rigor and practical relevance? European Journal of Marketing   

Nenonen, S., Möller, K., & Storbacka, K. (2017). Market Innovation: Renewal of Traditional Industrial Networks. Innovating in Practice  



Storbacka, K., Brodie, R. J., Böhmann, T., Maglio, P. P., & Nenonen, S., & (2016). Actor engagement as a microfoundation for value co-creation. Journal of Business Research 



Frow, P., Nenonen, S., Payne, A., & Storbacka, K. (2015). Managing Co-creation Design: A Strategic Approach to Innovation. British Journal of Management  

Storbacka, K., & Nenonen, S. (2015). Learning with the market: Facilitating market innovation.  Industrial Marketing Management

Mele, C., Pels, J. & Storbacka, K. (2015). A holistic market  conceptualization.  Journal of the Academy of Marketing Science



Nenonen, S., Kjellberg, H., Pels, J., Cheung, L., Lindeman, S., Mele, C., ... Storbacka, K. (2014). A new perspective on market dynamics: Market plasticity and the stability-fluidity dialectics. Marketing Theory  



Kjellberg, H., Storbacka, K., Akaka, M., Chandler, J., Finch, J., Lindeman, S., ... Nenonen, S. (2012). Market futures/future markets: Research directions in the study of markets. Marketing Theory  

Storbacka, K., & Nenonen, S. (2012). Competitive arena mapping: Market innovation using morphological analysis. Journal of Business-to-Business Marketing 



Storbacka, K., & Nenonen, S. (2011). Scripting markets: From value propositions to market propositions. Industrial Marketing Management

Storbacka, K., & Nenonen, S. (2011). Markets as configurations. European Journal of Marketing 



Nenonen, S. & Storbacka, K. (2009). Markkinamuotoilu - johdatko markkinoita vai johtavatko markkinat sinua? WSOYpro