For more information regarding our Market Shaping Lab projects, please contact us.


SMASH - Strategies for Market Shaping (2017)

Hanken & SSE Executive Education’s multi-company consortium supporting Finnish companies to understand and influence their markets.

Participants: Aktia, Comptel, Huhtamäki, K. Hartwall, Normet, Tamro, Uponor; supported by Apple and IBM (2017, delivered in Finland, Singapore and USA).

Is New Zealand betting on the wrong horse in the international innovation race? The importance of market innovations for small open economies, New Zealand, (2013-2017)

A NZ$700,000 grant from the Marsden Fund managed by the Royal Society of New Zealand for a three year research project. Comparative study of market shaping in Finland, New Zealand, Singapore and Sweden. Focus on creating policy recommendations for how to develop market-shaping capabilities in New Zealand.

P-SMASH – Strategies for Market Shaping for Primary Industries, New Zealand (2015)

The project focuses on enabling primary sector companies and players from related industries to collaborate in developing strategies for growing and shaping their markets. 

Participants: Fonterra, Heartland Bank, Lobster Exporters NZ, NZTE, ReGen, Texus Fibre, Tru-Test, T&G, Villa Maria, Zespri.

SMASH - Strategies for Market Shaping (2014)

Talent Vectia’s multi-client project focusing on finding new managerial tools to affect the development of markets.

Participants: Affecto, Inspecta, Lemminkäinen, OP Group, Outotec, Relacom, Wärtsilä and YLE (2013).

SMASH - Strategies for Market Shaping, New Zealand (2014)

The project focused on increasing understanding of markets and how firms can develop market-driving strategies.

Participating New Zealand firms: Beca, Blunt Umbrellas, Fletcher Building, Griffin’s, IAG, Icehouse, Kiwibank, MetService, NZ Post and Vodafone (2013-2014).

Radical Market Innovations, Finland, (2009-2010)

Design, management and facilitation of multi-company and multi-research team project with a 2 million euro budget, financed by the Forest Cluster in Finland, focusing on finding radical new innovations for the Finnish forest cluster.

Participating firms: Andritz, Botnia, Ciba, Kemira, Metso, Metsäliitto, M-real, Stora Enso and UPM. Research teams from Aalto University (4 teams), Helsinki University (1 team), Stockholm School of Economics (1 team) and VTT (1 team).