Videos

 

Shaping the Market

Associate Professor Suvi Nenonen, Director of the Business School's Graduate School of Management, urges New Zealand companies to tap the power of market-shaping.

 

Who can shape markets?

Professor Kaj Storbacka, founder of Market Shaping Lab explains.

 

What does market shaping mean in practice?

Associate Professor Suvi Nenonen, founder of Market Shaping Lab explains.

What is market shaping?

Professor Kaj Storbacka, founder of Market Shaping Lab explains.

 

Why is market shaping timely?

Associate Professor Suvi Nenonen, founder of Market Shaping Lab explains.

 

Examples of market shaping

Professor Kaj Storbacka, founder of Market Shaping Lab explains.